Fourlilly Beading is a Denver based beaded jewelry company that creates custom pieces for a varied clientele. The client wanted an identity that was a bit whimsical, but clearly tied to what the company was about... beading. Bright colors were encouraged and the client did not want just another type driven wordmark. The brand identity was fully realized to include print collateral items such as stationery, business cards, packaging design, merchandise tags, and the development of a brand standards guide.
